Home and Hygge

This brand is a curated line of products that blends Western aesthetics with Indian craftsmanship to offer unique, high-quality items for Indian homes. The brand embodies the Danish concept of "Hygge," which signifies creating warm atmospheres and enjoying life's simple pleasures with loved ones. With a focus on design thinking and showcasing materials, Home and Hygge aims to offer well-designed and well-executed products that stand out in the market.

The project involved designing and developing a brand to showcase the curated product line and provide a seamless shopping experience for customers.

Deliverables:

Brand Identity Development: Crafting a brand identity that communicates the values of simplicity, minimalism, and modernity, while also reflecting warmth, comfort, and quality.

Logo Design: Creating a distinctive logo incorporating a chair's side view transforming into the letters "h" for Home and Hygge. The logo reflects the brand's attributes of simplicity, clean lines, and strong, smart, and honest values.

Visual Content Creation: Developing visual content that aligns with the brand's aesthetic and showcases the products in the best possible light.

Market Expansion and Localization: Tailoring the brand's offerings and marketing strategies to suit the preferences and cultural nuances of the South Indian Tamil market.

Mockup credits:

Image by <a href="https://www.freepik.com/free-photo/bus-station-with-illuminated-blank-banner-street_2740661.htm#fromView=search&page=1&position=3&uuid=e0d793f8-fdca-4f9e-b51a-3c1435afc616">Freepik</a>