Brand Design: Home & Hygge

Home and Hygge

This brand is a curated line of products that blends Western aesthetics with Indian craftsmanship to offer unique, high-quality items for Indian homes. The brand embodies the Danish concept of "Hygge," which signifies creating warm atmospheres and enjoying life's simple pleasures with loved ones. With a focus on design thinking and showcasing materials, Home and Hygge aims to offer well-designed and well-executed products that stand out in the market.

The project involved designing and developing a brand to showcase the curated product line and provide a seamless shopping experience for customers.



Logo for Home & Hygge

Deliverables:

1. Brand Identity Development: Crafting a brand identity that communicates the values of simplicity, minimalism, and modernity, while also reflecting warmth, comfort, and quality.
2. Logo Design: Creating a distinctive logo incorporating a chair's side view transforming into the letters "h" for Home and Hygge. The logo reflects the brand's attributes of simplicity, clean lines, and strong, smart, and honest values.
3. Visual Content Creation: Developing visual content that aligns with the brand's aesthetic and showcases the products in the best possible light.
4. Market Expansion and Localization: Tailoring the brand's offerings and marketing strategies to suit the preferences and cultural nuances of the South Indian Tamil market.



Logo development



Colour palette

Logo Variants

Signage



Business card





Mockup credits: 

• <a href="https://www.freepik.com/free-psd/minimal-business-card-mockup-scene-creator_10818198.htm#query=embossed%20business%20card%20mockup&position=6&from_view=keyword&track=ais&uuid=237f43f2-6854-46c3-98e9-79abcba7d1e3#position=6&query=embossed%20business%20card%20mockup">Image by mockup.store</a> on Freepik
• Image by <a href="https://www.freepik.com/free-photo/bus-station-with-illuminated-blank-banner-street_2740661.htm#fromView=search&page=1&position=3&uuid=e0d793f8-fdca-4f9e-b51a-3c1435afc616">Freepik</a>