Designing Karelink's Pitch Deck for Ma'an Incubator Application

Karelink is an Abu Dhabi-based disability services provider modeled after COREASSIST - co-founder Omar Kabbout's established NDIS provider in Sydney, Australia. The company serves People of Determination across Abu Dhabi with individualized care plans covering daily living, mobility, social engagement, education, and home modifications - filling gaps left by Thiqa and traditional insurance, and aligned with the Abu Dhabi 2020-2024 Strategy for People of Determination.

Omar came to us needing a polished, professional pitch deck for Karelink's application to the Ma'an Authority of Social Contribution Incubator Program - with a tight deadline and materials spread across a business plan, branding files, and reference documents from the Australian NDIS system.

We designed the full pitch deck - building a clean, mission-driven visual identity aligned with Karelink's brand, structuring the narrative across the problem, services, competitive positioning, market opportunity, team, and roadmap, across two revision rounds incorporating Omar's direct feedback.

Omar walked into the Ma'an incubator application with a polished, presentation-ready deck that clearly articulated Karelink's social mission and path to impact across Abu Dhabi's 70,000+ People of Determination.

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