Designing the Broker Sales Deck for Astro Freeze's Distribution

Astro Freeze is an Orlando-based freeze-dried candy brand founded by Sonny Westmoreland and Sean Sleiman - CPG veterans with a team of 185 employees, five facilities, and $75M in 2023 revenue across their broader brand portfolio. Astro Freeze brings professional-grade infrastructure, premium branding, and a standout mascot to a category dominated by mom-and-pop competitors - producing 133,000 bags per week at launch with plans to scale to 1M bags per week by mid-2025.

Sonny needed a polished, visually compelling sales presentation built overnight for a Shark Tank-style pitch to the 12 owners of CSN, a nationwide food broker - with raw content ready but no design, and a hard deadline of the next morning.

We redesigned the full broker pitch deck from Sonny's raw materials across three revision rounds - incorporating brand assets, production capability charts, retail pricing, display merchandising options, and distribution strategy into a high-impact presentation ready for a live vote.

Sonny pitched CSN with a professional, brand-true deck - and Astro Freeze has since launched an active DTC ecommerce store and expanded its product line across freeze-dried candy, Gusheez, and Chamoy treats.

National Food Broker Target Audience

Bags Produced Per Week at Time of Pitch

Sales Generated Since Brand Launch

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