Redesigning the Seed Deck for SOFi Products' $3M Raise

SOFi Products is a Canadian eco-friendly disposable products company tackling the plastic crisis with a suite of genuinely plastic-free alternatives - including the SOFi Hot Cup (built-in lid and spout, decomposes in 180 days), SOFi Cold Cup (all-in-one folding design, no separate lid), SOFi Paper Straws (proprietary food-grade coating, lasts hours not minutes), and SOFi Cup Carrier. With 100M+ plastic straws replaced, 400% revenue growth in 2023, 4,000+ business customers, and contracts with Circle K, Alfred Coffee, La Colombe, New York Fries, Boba Guys, Denny's, and BC Place, SOFi has earned recognition as "the coolest eco-friendly cup in 15 years."

Brandon came to us with a rough draft that needed a full redesign and content restructure - tightening the narrative, improving legibility and visual hierarchy, adding competitive intelligence on copycat products, and getting the deck investor-ready ahead of an imminent pitch deadline.

We redesigned the deck across five revision rounds - restructuring the slide order, improving text hierarchy throughout, incorporating traction milestones and revenue projections, refining the competition and IP slides, and adding the investment ask and use of funds as a final closing slide.

Brandon walked into investor conversations with a polished, clean deck - and SOFi's product line has since expanded while the brand continues to evolve in the sustainable packaging space.

Seed Round Raise Target

Plastic Straws Replaced at Time of Raise

Revenue Growth in 2023

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