Designing the Donor Deck for the Israel Entertainment Fund

The Israel Entertainment Fund (IEF) is a 501(c) evergreen philanthropic fund supported by JNF-USA - the single largest Israel-focused philanthropy in the world, which has raised over $200M through its Israel Resilience Campaign. The IEF backs high-quality Israeli film and television co-productions with Israeli TV channels and operators, using storytelling as a tool to reshape global perceptions of Israel. Launched with an initial $3M commitment from JNF-USA - which through co-production partnerships translates to $6M of content and 12-15 productions - the fund is led by Nati Dinnar, founder of IZZY (the global streaming platform for Israeli content), and Russel Robinson, CEO of JNF-USA.

Nati came to us needing a polished donor presentation that could make the case for the IEF as a strategic philanthropic vehicle - moving audiences from passive news consumption to active support for Israeli storytelling, with a compelling narrative, strong visual contrast between news headlines and authentic stories, and a clear evergreen funding model.

We designed the full donor deck - building a striking split visual concept contrasting uncontrollable news coverage with the power of storytelling, structuring the narrative around the IEF model, guarantees, content committee, and advisory board, across two revision rounds working directly with Nati's detailed slide-by-slide creative direction.

Nati walked into donor conversations with a polished, visually striking presentation for the IEF launch - backed by JNF-USA's institutional credibility and a content committee with 40+ years of Israeli TV industry experience.

Initial JNF-USA Commitment

Productions Targeted in First Fund

World's Largest Israel-Focused Philanthropy

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