Reflecting a dynamic, clean and sporty image was the main request of the client. The biggest challenge was to find a harmonious balance between a showcase website that presents the concept ''Jump Like Me'' and an e-commerce website that aims to convert the user to the maximum. The presentation part of the ''Jump Like Me'' concept was therefore crucial to the success of the project. I chose to put the emphasis on a minimalist style so that the information displayed to the user is as clear as possible for the subsequent purchase experience to be as effective as possible.