Certum.AI: Eco-Tech Startup Website Revamp

Christian Lang

Brand Designer
Web Designer
Web Developer
Adobe Illustrator
Figma
Framer
Following the dashboard redesign for Certum.AI, I undertook a complete overhaul of their main website to align with their innovative AI-driven environmental scoring technology.
Old Website before Redesign:
Before
Before
NEW Website After Redesign
After
After
Key Features:
Modern Tech Aesthetic: Implemented a sleek, contemporary design that reflects Certum.AI's position at the intersection of finance, technology, and sustainability.
Custom Illustrations: Created bespoke illustrations that visually explain complex concepts of AI-driven environmental scoring, making the technology more accessible to potential clients.
Improved Information Architecture: Restructured the site's content to create a more logical flow, guiding visitors from the concept introduction to detailed service descriptions and case studies.
Responsive Design: Ensured seamless functionality across all devices, optimizing the experience for both desktop and mobile users.
Cohesive Brand Identity: Aligned the website's visual language with the redesigned dashboard, creating a consistent brand experience across all touchpoints.
Performance Optimization: Implemented best practices for web performance, ensuring fast load times despite the rich visual content.
Clear Call-to-Actions: Strategically placed CTAs throughout the site to guide users towards requesting demos or consultations.
The redesigned website successfully positions Certum.AI as a cutting-edge player in the sustainable finance tech space. The Website is being developed at the moment and will be launched in the near future. It effectively communicates complex ideas through visual storytelling, while providing an intuitive and engaging user experience that appeals to financial institutions and sustainability-focused investors alike.
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