I influenced Spindrift's influencer strategy
Amarachi Anozie
Marketing Strategist
Social Media Marketer
Content Creator
Google Drive
Spindrift
I pioneered the Spindrfit influencer strategy at Zambezi Agency, transforming it into a billable service. Tasked with enhancing Spindrift Sparkling Water's struggling influencer strategy, I leveraged my expertise as a content creator and influencer. I devised a monthly plan to source 25 relevant influencers, providing detailed engagement stats, content examples, and thought starters. This initiative generated significant value, leading Spindrift to outsource it from us as a monthly service for their internal marketing team to use.
I created a monthly summary page of 25 influencers that included thought starters, learnings, stats, and more.
I manually researched posts with the highest engagement and linked them
I aggregated organic content of influencers using spindrift
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The Whole Presentation
At the end of every month, I presented this deck to the Spindrift CMO and team. I pitched and advocated for the creators I knew would bring the highest ROI.
