I made Carne Asada Go Viral
Amarachi Anozie
I was hired by a local Mexican meat market in Dallas to take over their social media presence. They tasked me with completely overhauling their existing platform to establish an online presence and position themselves as the top destination in Dallas for carnitas and fajitas. Here's how I did it!
I grew my client from 468 followers to 13.7k followers and counting
In the deck I used to pitch my strategy, I simply stated their business objectives and aligned them to the social media objectives to create a strategy for growth.
Understanding the target market also gave insight into how to frame the strategy.
Focusing on strengths and opportunities to grow Don Cuco amongst competitors.
CONTENT PILLARS
GROWTH
For growth, I focused on a series highlighting the location and boasting about being Texas's best fajitas.
TRUST
here I highlight the process of marinating and grilling the meat and give the audiences behind-the-scenes insight into how the products are made.
COMMUNITY
This pillar highlights the workers who make the business run and creates community online.
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Posted Apr 6, 2024
Used an unpopular approach to grow the platform of a local Mexican meat market to 1M+ views.
