Spindrift Spiked the Go-To-Market Strategy
Amarachi Anozie
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Posted Mar 30, 2024
I led Spindrift Spiked go-to-market Influencer strategy for the launch of their new alcoholic beverage line.
During my time at Zambezi Agency, Spindrift entrusted us with the influencer strategy for the launch of the new spiked version of their sparkling water. Here's how we crafted and executed the strategy and its performance metrics.
