Lead Product Designer, GoFundMe 2026

GoFundMe’s reporting system allows users to submit free-form concerns about fundraisers and accounts. While well-intentioned, reports often arrive as emotional narratives, personal disputes, or loosely defined complaints without clear policy alignment. This requires manual interpretation by compliance teams across fragmented tools.

The reporting ecosystem was fragmented across multiple entry points and supported by static, non-adaptive forms. The experience lacked intent based structure leading to emotionally reactive, low signal submission that are often misaligned with policy criteria and moderation workflows.

This resulted in inconsistent journeys, duplicated workflows, and routing inefficiencies forcing consumers to self navigate complex pathways before receiving support or voicing concerns.

By unifying fragmented entry points and structuring user intent, the system transforms unstructured reporting into actionable input aligned with moderation workflows.

Designed a system that transforms emotionally driven reporting into structured, policy-aligned signal. Improved signal quality, reduced operational noise, and strengthened platform trust through intent-based pathways and guided input. Next, we will validate with power users, stress-test content against backend and legal constraints, and align the workflow to a unified support model.