iFIT Profile Redesign
Craig Stapley
iFIT Profile Redesign
Role: Lead Product Designer (UX, UI, Strategy)
Client: iFIT (NordicTrack, ProForm)
Goal: Redesign the connected fitness profile to drive clarity, consistency, and motivation
NordicTrack S22i Bike
Users don’t need more charts. They need to see why they should keep going.
Old iFit profile
01. Summary View
Challenge:
The original profile gave users data but no real feedback. It lacked clarity and emotional payoff — and users couldn’t feel their progress.
Solution:
Rebuilt the Summary UI to emphasize progress, trends, and consistency
Surfaced meaningful metrics: streaks, activity blocks, performance zones
Created visual rhythm through color, hierarchy, and minimal cognitive load
The new Summary UI shows workout intensity, frequency, and streaks — framed around effort, not just outcomes.
Micro-profile card for mobile and preview use.
New summary screen — supports both quick check-ins and deep dives.
02. History View
Challenge:
Workout history was just a list. Users had no way to track consistency or find motivation through past effort.
Solution:
Designed a clean, scrollable history UI grouped by workout type and date
Used repeatable components and filters for speed and scale
Made past workouts feel like evidence, not just archives
Visual workout timeline helps users recognize patterns, identify gaps, and build behavioral consistency.
Quick filters give users control over how they review and reflect on past progress.
New history screen — turns logs into recognizable personal narratives.
Design Process
Led UX from concept to dev handoff
Expanded iFIT’s design system with new states, edge cases, and annotations
Created interaction logic, fallback rules, and machine-responsive screens
Handoff-ready system built in Figma: includes edge cases, annotations, responsive states, and dev logic.
Impact
Created a new UX layer that increased clarity, motivation, and scale readiness
Reduced cognitive load and aligned user goals with product goals
Built systems for future expansion — not just screens
What I’d Improve
More early testing and user interviews
Layer in real-time progress feedback and emotion-based nudges
Build more insight around intrinsic motivation types
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Posted May 23, 2025
Transformed iFIT’s fitness tracking into a clear, motivational profile that turns progress into habit.
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