Hiki Ad Creative: Story-Driven Spots for Neurodivergents
Craig Stapley
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Posted May 23, 2025
Built Hiki’s rebrand campaign with soft, emotional ad creative designed for a neurodivergent audience.
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Hiki
Hiki Ad Creative
Story-Driven Spots for a Neurodivergent Audience
Role: Concept, copy, design, motion direction
Tools: Figma, After Effects, Illustrator
Objective: Elevate Hiki’s brand narrative through emotionally intelligent ad creative
Deliverables: Static ads, short-form motion, paid performance assets, and brand creative
Summary
As part of Hiki’s rebrand and growth strategy, I concepted and designed a campaign to reintroduce Hiki as more than a dating app — a place for friendship, connection, and shared humanity. The goal was to break out of the category and into real emotional resonance.
Emotive quote set — built for thumb-stopping scroll and neurodivergent relatability.
Static ad system for Hiki’s rebrand — part meme, part manifesto.
It began with...
Short-form social cut for motion-based placements — driving attention with calm rhythm and soft cues
Brand tagline in motion — short enough to remember, simple enough to feel.