The project's scope is to build a company website that is visually highly impactful and gives a professional feeling to the end user. The choice to use all AI-generated photos instead of photo stocks helps the user to build a modern and unique idea about the business and the services is offering. A blog page is created to hold all the valuable resources that users can access, and that helps the company showcase industry knowledge and establish a professional presence online. All these elements mixed, create a unique user experience.

The design of the website has been crafted following the client's vision and requirements. The unique orange color has been chosen to give a warm feeling to the end user balancing the dark colour of the background. All the AI-generated images used in the design help precisely imprint in the mind of the user, the correct services offered, and the choice of the black and white video, helps to create a humanized connection with the user. The logo itself visually represents a 3 part story arc characteristic of every story and the main pillar of storytelling.

The development process I've used to build the website is divided into 4 important steps:

The first step consists of listing and comprehending the client's vision and all the requirements for the project. This process is where we individualism the project's scope and the target market of the website,

The second step consists of designing the website on "Paper". Thanks to modern technology, this will be the most collaborative step, and that's where the design will be shaped and changed according to your needs!

The third step starts after the design has been finalized and approved. That's the step where the design becomes real and interactive.

The last step is dedicated to test and optimizing the platform, removing the bugs and all the imperfections inevitable during the development step.

The technology used to build the final website, are all standard technologies used in the industry. The initial design has been built in Figma, using all the effective collaborative functionality they have available. Once the design has been approved and finalized by the client, all the development step is completed using WordPress and customized with a combination of CSS and JavaScript. The final design is been tested and optimized for all different screen sizes and modern devices.