The project's scope is to build a highly functional and modern website that could serve as an online community platform to access resources, request a consultation on-site, or shop online. The web design has to respect and follow the brand's guidance and voice in every aspect, at the same time, focusing on a user-centric approach that offers a user experience that is intuitive and easy to use thanks to the use of a well-thought-out and interactive user interface. The website has to be optimized for different devices and different screen sizes.

The visionary design has been built keeping in mind a user-centric approach. The color palette chosen is a clear recall of the soil and all the natural elements. The pastel colors help the user to create a quick mind allocation of the industry of the business, and to create a clear intuition about the simplicity and the connection with the earth. The logo chosen is a recall of the connection of the business with nature, like a tree, aiming to the sky but with well-developed roots that are holding all the structure on the ground.

The development process I've used to build the website is divided into 4 important steps:

The first step consists of listing and comprehending the client's vision and all the requirements for the project. This process is where we individualism the project's scope and the target market of the website,

The second step consists of designing the website on "Paper". Thanks to modern technology, this will be the most collaborative step, and that's where the design will be shaped and changed according to your needs!

The third step starts after the design has been finalized and approved. That's the step where the design becomes real and interactive.

The last step is dedicated to test and optimizing the platform, removing the bugs and all the imperfections inevitable during the development step.

The technology I used for the project is the standard tool for the industry. Figma is the go-to tool for the second step and to collaborate with the client on building the design. Then WordPress is where the magic happens, and thanks to a combination of CSS and JavaScript I make your vision come true. The WooCommerce plugin, in this case, has been helpful in creating the backend of the e-commerce.