UnFocus

The project's scope is to build a website for a premium luxury company. The final website needs to have a well-thought user experience that intuitively guides the user in consuming the information are looking for without encountering any friction whatsoever. The user interface is built precisely following the brand's requirements and the information contained in the branding guide. The end user needs to develop a long-lasting impression and reputation when using the company's website and easily get in contact if required.

The concept behind the website design strictly follows the branding guide and the business "Voice" and "Personality". The use of black and white color has been chosen to create a color duality that remembers the concepts of Ying & Yang and a well-balanced concept. The dark background choice, helps to create in the mind of the end-user an idea of premium and luxury, increasing the overall perception of the service offered. The colorful photos used, help to get the attention of the user on the important elements of the design.

The development process I've used to build the website is divided into 4 important steps:

The first step consists of listing and comprehending the client's vision and all the requirements for the project. This process is where we individualism the project's scope and the target market of the website,

The second step consists of designing the website on "Paper". Thanks to modern technology, this will be the most collaborative step, and that's where the design will be shaped and changed according to your needs!

The third step starts after the design has been finalized and approved. That's the step where the design becomes real and interactive.

The last step is dedicated to test and optimizing the platform, removing the bugs and all the imperfections inevitable during the development step.

The technologies used for the creation of this project are all standard technology used in the tech industry. For the design and the collaboration process, we used Figma. For the development and the actual creation of the website, I've used WordPress has main CMS and a combination of CSS and JavaScript to create the style. All the website then is been tested and optimized for all the screen sized.