Short Case Study about SaaS Landing Pages

Timeline Aug 2022

Platform Design a Landing Page for more Bookings

My Role Product Designer

Ringo is a Software as a Service (SaaS) platform that provides a modern, user-friendly solution for project management. The platform is designed to help businesses of all sizes organize their projects, tasks, and communication processes.

When Ringo first launched, it struggled to gain traction and attract customers despite its potential to improve the project management experience.

The landing page was cluttered, and confusing, and did not effectively communicate the value proposition of the platform.

As a result, potential customers were not able to understand what Ringo offered and how it could benefit their organization.

I showed a screenshot of the actual project management dashboard for the purpose of creating attention for the user to scroll down.

In this section, I placed company logos that are using Ringo as their PMB and after that, I mention features of the PMB.

Listing down a few of the integrations in a visual style that Ringo Offers.

For a better user experience, I list down all the apps along with the link so that users can easily download them.

Again Social Proof along with the CTA for bookings.

As a result of these efforts, Ringo began to gain traction and attract more customers.

The simplified landing page design and targeted marketing campaigns helped potential customers understand the value of the platform and how it could benefit their organization.

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