Landing Page for SaaS Web-Based Application

Muhammad Azhar

UX Researcher
UX Designer
Product Designer
Figma

Short Case Study about SaaS Landing Pages

About the Project

Timeline Aug 2022
Platform Design a Landing Page for more Bookings
My Role Product Designer

Introduction

Ringo is a Software as a Service (SaaS) platform that provides a modern, user-friendly solution for project management. The platform is designed to help businesses of all sizes organize their projects, tasks, and communication processes.

Challenge

When Ringo first launched, it struggled to gain traction and attract customers despite its potential to improve the project management experience.
The landing page was cluttered, and confusing, and did not effectively communicate the value proposition of the platform.
As a result, potential customers were not able to understand what Ringo offered and how it could benefit their organization.

Solution

Header Section

I showed a screenshot of the actual project management dashboard for the purpose of creating attention for the user to scroll down.
Header Section
Header Section

Make it relatable

In this section, I placed company logos that are using Ringo as their PMB and after that, I mention features of the PMB.
Social Proof and Features
Social Proof and Features

Integrations they offer

Listing down a few of the integrations in a visual style that Ringo Offers.
Integrations
Integrations

Ask them to download

For a better user experience, I list down all the apps along with the link so that users can easily download them.
App Links
App Links

Testimonials and CTA

Again Social Proof along with the CTA for bookings.

Results

As a result of these efforts, Ringo began to gain traction and attract more customers.
The simplified landing page design and targeted marketing campaigns helped potential customers understand the value of the platform and how it could benefit their organization.
Explore More:
Partner With Muhammad
View Services

More Projects by Muhammad