Increasing app installs by 500% on Fin Base's new landing page
Muhammad Azhar
UX Designer
Web Designer
Product Designer
Figma
Maze
Miro
About the Project
Timeline Dec 2022
Platform Designing a highly convertible Landing Page
My Role UI UX Designer
Introduction
Fin Base is a Fintech App that allows users to manage their investment portfolio, Personal finances and track budgets and expenses.
My Role
I led the design, user testing, and development of this project from end to end. I collaborated with stakeholders of this project throughout the entire project to arrive at some solution.
Problem
The company was concerned that its existing Landing page was outdated and lacked modern features, and they were looking for something that makes people download their app from the Landing page.
Objectives
To design a landing page for the "Fin Base" fintech app that effectively communicates the app's value proposition and features, and encourages users to download the app.
Target Audience
Individuals who are interested in managing their finances and investments more effectively, including both novice and experienced investors.
Key Features
Individuals who are interested in managing their finances and investments more effectively, including both novice and experienced investors.
Investment portfolio tracking and analysis
Personalized financial advice and recommendations
Budgeting and expense-tracking tools
Integration with banking and investment accounts
Results
The landing page will feature a sleek and professional design, with clean typography and high-quality visuals to showcase the app's features and benefits.
Strong calls to action and social proof, such as customer testimonials and user ratings, will be used to encourage app downloads. Clear and concise messaging will be used to convey the app's value proposition and appeal to its target audience.
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