Enhancing Customer Base from 500K to 1M Womenish Clothing Store
Muhammad Azhar
UX Researcher
UX Designer
Web Designer
Figma
Maze
Miro
A Brief Case Study for Womenish Clothing Store
About the Project
Timeline January 2023
Platform Enhancing User Experience
My Role UX UI Designer
Introduction
Womenish is an online fashion store for women that offers a wide range of clothing items, accessories, and footwear.
The store was founded in 2022 by two sisters, Emma and Bianca, who have a passion for fashion and a keen eye for the latest trends.
Challenge
When the store first launched, it struggled to gain traction and attract customers despite its passion for fashion and quality products.
The website was slow and unresponsive, the product descriptions were inadequate, and the overall user experience was not optimal. As a result, sales were slow and the founders were struggling to make ends meet.
Womenish E-commerce Store
Solution
The founders realized that they needed to invest in their website and marketing efforts to increase visibility and improve the user experience.
I started this project with a workshop so that I can get enough information to arrive at something.
Header
To enhance brand awareness I use the big and bold brand name in the header section.
The header for Womenish Store
What do they have unique?
I optimize this section to tell the user they have already a customer base and here are some of their top-selling products that their current customers are buying.
Top Selling Products
Unique Value Proposition
I optimize this section to tell the user what other products they are offering and how womenish are different from other women's clothing brands.
Unique Selling Proposition (USP)
Social Proof
I optimize this section to build trust among the customers.
Social Proof
Call to Action
It will help the brand to convert visitors into potential customers.
CTA and Site Map
Results
As a result of these efforts, Womenish began to gain traction and attract more customers. Sales increased steadily, and the founders were able to reinvest profits back into the business to continue to improve the user experience and expand their product offerings.
Future Steps
Use Social Media to get Traffic
To increase visibility, they should begin advertising on social media platforms and collaborating with influencers in the fashion industry.
Offer Promotions and Coupons
They should also offer discounts and promotions to new and returning customers, which could help to increase customer retention.
Keep an eye on website trends
They should also invest in their website after a few months' gaps to improve the user experience of their store.
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