Project Description 1: Client goal for the project The client wanted a fully functional online store that offers hoverboards, electric scooters, hoverkarts, and related accessories for UK customers. Their aim was to present a wide product catalog clearly, give customers confidence through safety certifications and warranty options, and make it easy for visitors to browse, select, and buy products with good deals. They also aimed to position their brand as a competitive and trustworthy retailer in the hoverboard / electric mobility market. Client goals included: • Displaying a diverse product range: hoverboards, e-scooters, hoverkarts, accessories • Emphasizing product quality, safety certifications, and warranty offers • Providing easy navigation and clear product categories for user convenience • Offering attractive deals and bundle discounts to attract buyers • Enabling smooth e-commerce functionality: add to cart, checkout, payment & delivery • Building brand credibility as a reliable and affordable hoverboard retailer 2: Contributions to the project We built the website on WordPress (or a suitable CMS) with a layout optimized for e-commerce, tailored to hoverboards and related products. We structured product categories and created a logical navigation scheme to help users find hoverboards, scooters, and accessories easily. We designed product listing and detail pages to clearly present features like wheel size, battery type, safety certification, warranty, and bundle deals. We integrated shopping cart, checkout/payment flows and ensured catalog & product variation (board types, accessories, bundles) works smoothly. We implemented responsive design for usability across devices, and optimized UI/UX for easy browsing and conversion. We set up deal/bundle presentation and highlighted trust & safety information to build customer confidence. Main contributions: • Product catalog & category structuring (hoverboards, e-scooters, hoverkarts, accessories) • Custom e-commerce layout and product pages design tailored to mobility products • Product variation and bundle/deal handling for different hoverboard models and accessories • Shopping cart, checkout and payment gateway integration for smooth purchase flow • Responsive and mobile-friendly design for all devices • UI/UX optimization for easy product discovery and increased conversions • Clear presentation of safety certification, warranty and quality assurance 3: Overview of the project’s success The launched website provided a comprehensive, user-friendly platform for customers interested in hoverboards and related mobility products. The clear product catalog and intuitive navigation made it easier for visitors to browse and pick products. The deal/bundle structure and clear safety/warranty information helped improve buyer trust and likely encouraged more purchases. The responsive design and seamless checkout flow ensured a good user experience across devices. The site structure supports easy addition of new products or categories, making it scalable for future growth. Project outcomes: • Improved accessibility and product discovery for customers looking for hoverboards and accessories • Enhanced user experience through organized catalog, responsive design and smooth checkout • Stronger brand credibility via clear product info, certifications and warranty presentation • Better conversion potential thanks to deals, bundles, and easy purchase flow • Scalable store structure enabling easy expansion of product range and future updates • Systematic product management and improved maintainability on WordPress