Dworkz helped SuperGIF shape a business-focused experience for finding, sharing, and tracking short-form video content.

Client: Chispa House / SuperGIF Services: UX and UI design

Chispa House saw an opportunity to extend the life of brand films that were often retired after a handful of uses. SuperGIF would transform existing footage into reusable marketing GIFs.

The team brought an early MVP flow map to Dworkz. The immediate challenge was to refine the GIF library and detail views while accommodating future product growth.

We focused on the tools marketers needed to manage content: sorting, filtering, tags, downloads, sharing, and click counts.

Two library grid layouts accommodated different GIF aspect ratios. The visual direction paired a professional business feel with a playful touch, while the interface structure anticipated additional features.

SuperGIF gave brands a way to reuse video across advertising, emails, and landing pages. Some customers reported conversion improvements of 400% over previous creative efforts—a product-level result rather than an isolated measure of design impact.