Client: 92' minute

Location: United Kingdom, London

Deliverables: Website design & build in Webflow

Time scale: 2 weeks

92' minute specialises in comprehensive sport management and football agency services. They connect talent with opportunity, managing careers both on and off the pitch. From contract negotiations to commercial endorsements, their goal is to elevate athletes to their highest potential.

The client requested a landing page design for his football scouting company. As he's attracting the new generation of talent, he wanted his website to reflect that demographic with a modern, approachable, and clean aesthetic that clearly communicates his services. The primary purpose of the website was to establish credibility, with lead generation as a secondary objective.

The process began with a discovery session to understand the client's business goals, desired brand tone, value proposition, competitors, and key insights about his target market. Based on these findings, wireframes were created and presented to the client for feedback and iteration.

Once the wireframes were approved, several visual design concepts were developed to explore potential brand directions. A collaborative session was held with the client to review the concepts and select the preferred direction to move forward with.

With an agreed visual direction in place, mobile and desktop versions of the website were designed, alongside a UI stylesheet. A full design system wasn't required as the site wouldn't evolve beyond this initial landing page. After final sign-off, the designs were transitioned from Figma to Wix Studio, where interactions and links were applied and final refinements were made before launch.