Plump is a boutique cosmetics and injectables bar specializing in non-invasive treatments for the face and lips with a single mission — to make the world of injectables more approachable, accessible, and de-stigmatized, and to allow clients to embrace and celebrate the decision to look and feel their best.

Now that Plump is expanding nationally, the founding team wanted a warm and approachable brand identity that would keep clients engaged, and excited about what Plump has to offer. Rather than the haphazard branding and logo they had in place, the team at Plump was looking for an elegant, slick but equally approachable design to fit well with the service they are offering

Inspired by the fonts of the 1970’s and the flush color that appears on the skin during treatments, the updated identity makes Plump’s clients feel like they’ve already stepped foot into the office before booking an appointment.