How do you honor one hundred years of transatlantic entrepreneurship? With a gala, of course. And this gala, along with the organization itself, required a brand-new logo and printed book.

Over a century, the Belgian Chamber of Commerce had assembled monthly trade publications to update parties on both sides of the ocean, which turned out to be a treasure trove of historical data, events, and stories, for our rebranding exercise.

We then brought the past and future together by creating a logo with basic lines and shapes, designing a kaleidoscope, and partnering with Musketon for illustrations.