Energum

Overview

Energum is a gummy brand designed for people who need sustained energy and focus without the clichés of traditional supplement branding.

Our challenge was to create a clear, contemporary brand identity that communicates functionality while remaining lifestyle-driven and approachable. The brand needed to stand out in a crowded wellness market and scale consistently across packaging and future product extensions.

To achieve this, we defined the brand’s positioning, developed a visual identity system, and applied it to packaging concepts and key brand applications. The result is a bold yet refined identity that balances clarity, energy, and modern aesthetics.

Logo design

The previous Energum logo relied on a bold, literal expression of energy, using an aggressive symbol and heavy typography. While impactful, it lacked refinement and flexibility across different brand applications. The rebrand introduces a more balanced and contemporary word mark, combining clarity with subtle character. By integrating the energy cue directly into the typography, the new logo feels more confident, responsive, versatile, and aligned with a modern functional lifestyle brand. 

Packaging Design

For the Energum packaging, the goal was to keep things bold, clean, and easy to grasp at a glance. We leaned into a high-contrast, energetic look that stands out on the shelf while still feeling minimal and refined. The product name and key benefits are front and center, supported by simple, clear messaging and a strong visual identity. Subtle trust elements and well-structured information help build confidence without clutter, creating a smooth experience from first impression to unboxing.

Web design

Compared to the old design, we focused on clarity, trust, and conversion: a clean, high-visibility header ensures key elements stand out in any condition, while a distraction-free hero product image keeps attention on the item. 

Trust is reinforced through recognizable “As Seen On” logos and live social proof, while clearly highlighted bundle discounts encourage higher-value purchases.

A strong, high-contrast (optionally sticky) CTA keeps the next step always visible, supported by immediate shipping information to reduce hesitation. Finally, simple feature icons quickly communicate key benefits, making the product easy to understand at a glance.

Designed with ❤️ by Onefox

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