Brand revamp for a non-profit in BC
Ruchi | Proficient Strategic Solutions
Like this project
Posted Jan 2, 2025
The client is a non-profit working towards advocating for women's rights in BC for the past 50 years. the project included a complete rebranding.
The Client: India Mahila (Women's) Association of Bristish Columbia (IMA)
The client is a 50 year old non-profit advocating for women's rights in BC. With a legacy of empowerment and service IMA sought a complete brand refresh to modernize its image and engage a broader audience, including younger demographics. Proficient delivered aholistic branding solution encompassing logo redesign, visual identity creation, digital strategy, social media management, website development, and marketing collateral production.
The Work:
The Logo:
Proficient revitalized IMA's logo to celebrate its 50-year legacy while incorpoprating modern design elements to appeal to younger audiences. The updated logo reflected strenght, inclusivity, and empowerment, embodying IMA's mission to support women in BC.
Brand Identity Guidelines:
Developed comprehensive guidelines, including typography, colour palettes, and usage rules, ensuring consistency across all IMA materials and platforms.
The Website:
Designed and developed a responsive, user-friendly website optimised for mobile and desktop. Integrated SEO strategies resulting in a 35% increase in organic traffic within the first three months. Implemented a secure contact form boosting inquires and engagement with the community.
Marketing Collateral:
Designed a professional bilingual brochure and presentation templates that communicated IMA's mission and initiatives effectively. Created banners, flyers, and event materials that adhered to the updated visual identity.
Video Creation:
Produced promotional video highlighting IMA's history, milestones, and future initiatives. Created short reels and clips to increase reach and awareness across social media platforms.
Social Media Management:
Launched and managed IMA's social media platforms, including Facebook. Produced engaging posts, stories, and reels aligned with the refreshed brand image. Increased follower growth and overall engagement through targeted campaigns.
Key Deliverables and Achievements:
Logo revamp: Revitalized the IMA logo to reflect 50 years of legacy while appealing to a younger demographic.
Comprehensive branding: Developed a cohesive visual identity, including updated stationery, banners, brochures and social media assets.
Social Media ImpactEnhanced brand engagement across social platforms achieving a 19% increase in follower growth.
Delivered a responsive website optimized for mobile and desktop.
Enhanced visibility: Successfully positioned IMA as a contemporary and impactful organization while maintaining its legacy of advocacy and service.
The rebranding effort ensured IMA remains a beacon of empowerment, resonating with diverse audiences while honouring its rich history.