SPP Sturm, Peter + Partner was founded in January 1994 as a GbR with headquarters in the Olympic Village in Munich and emerged from the merger of the engineering firm Sturm and the architectural firm Peter + Peter. Since this merger, the focus has been on the holistic orchestration of construction processes, which allows a central idea to be transported consistently from the white paper to the finished building. In addition, the office sees itself in interaction with clients less as a blind executor, but rather as an active consultant with a fine sense for architectural potential and clear, but unconventional design ideas. Often, the clear design lines are contrasted by detailed craft solutions such as art glass elements or individual pieces of furniture, which lovingly complement the architecture and give it additional character.

The newly developed corporate design picks up on these characteristics visually. On the one hand, it communicates absolute clarity and self-confidence. On the other hand, accents such as colors, high-contrast typography and micro-animations create design tension - similar to that created in architecture by the detailed solutions. The figurative mark abstracts the holistic building process, serving as a central design element that can be used both discreetly and in extremely bold form. The color scheme and clear typography is intended as a reference to the office location in Munich's Olympic Village, which is characterized by Ottl Aicher's iconic design for the 1972 Olympic Games.