Petstory is a pet accessories brand I founded with my best friend, born from something we both have in common: we love animals.

We wanted to turn that shared passion into a brand that celebrates the relationship between people and their pets while making it easy to discover fun and practical accessories online.

Our goal was to build more than an online store. We wanted Petstory to feel like a friendly, playful and approachable brand that pet owners could connect with.

I developed a colorful and playful visual direction designed to make Petstory feel energetic, friendly and easy to recognize.

Rounded typography, bold colors and playful graphic elements became part of a visual language that could adapt across the website, social media, packaging and other brand touchpoints.

But the personality wasn’t only visual.

We wanted Petstory to talk like a friend.

The communication was designed to feel casual, warm and approachable instead of overly corporate or sales-focused.