Yachaytech is a Peruvian software consultancy that provides development and design services for digital products.

Its name comes from the Quechua word “Yachay,” associated with knowledge, reflecting the brand’s purpose of making technological knowledge and digital solutions more accessible to Andean and remote communities in Peru.

The goal was to create an identity that could represent both sides of the brand: its cultural roots and its connection to the modern tech industry.

The visual identity was built around the idea of connecting tradition with innovation.

Instead of treating Andean culture simply as decoration, the identity takes inspiration from its visual language and geometric forms while combining them with a clean and contemporary design system.

This contrast allows Yachaytech to communicate its origins while still positioning itself as a modern technology company.

The identity was designed around seven attributes:

These principles guided the visual direction and helped create a brand capable of working across both corporate and digital environments.

The system combines bold geometric elements, contemporary typography and a vibrant color palette to create a recognizable visual language.

The result is an identity that brings together two ideas that are central to Yachaytech:

Rather than choosing between cultural identity and technology, the brand uses both as part of the same story.

I worked on the development of the brand identity, including:

The project challenged me to translate cultural references into a contemporary identity while keeping the brand flexible enough to work within the digital industry.