Worki Brand & App Design
Orlando Jimenez
Worki is an LA-based startup focused on delivering lightning-fast, same-day, five-star domestic cleaning service to customers around the SF Bay area, competing with giants like TaskRabbit or Thumbtack for a portion of the incredibly vast household cleaning market.
Worki main brand.
As an MVP our strategy consisted of constantly launching small iterations to see if prospective contractors adopt the new methodology, and to see if it grabs some attention on the target audience.
With the strategic relaunching system, the app started to gain some traction with their services provider base, and we realized the need for a complete brand turnaround in a small timeframe, to make the brand more compelling and attractive for new partners and of course, clients.
With the branding itself, we carefully designed its visual identity, values, voice, and unique proposition; how the brand communicates in a website for both clients and partners, social media creatives, and low-cost marketing tactics.
Simple guidelines to kickstart coms easily.
A single color version.
Super-friendly type Circular.
A geometric exploration for logo construction.
Some tweaks here and there.
A non-published pattern.
Notification micro-copy strategy to boost retention.
Designed for mobile, expanded to Desktop.
Marketing pieces to start conversations around our niche.
The work rapidly generated growth in both traffic, applications, sign-ups, and leads and consequently new iterations and a new on-brand version of the app.
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Posted Mar 24, 2022
Worki is an LA-based startup focused on delivering lightning-fast, same-day, five-star domestic cleaning service to customers around the SF Bay area.
