A small company had a bold plan: Start with a solid brand, and franchise it, quickly.

They asked for a modern brand, with youthful visuals and a familiar voice. They wanted to start cool conversations in their niche and exploit the social aspect of sharing a pizza.

I wanted to reflect the passion they have for making great pizza with clean aesthetics, powerful colors, and mouth-watering photos to differentiate in a very crowded market.

They own now more than 4 venues and growing. I currently work with them as a brand consultant and a friend.

Fun fact: This brand asked for a mobile app that didn't get on production stage, but allowed me to work with a Canadian client with their app.