A small company had a bold plan: Start with a solid brand, and franchise it, quickly.
Pizza Club branding.
They asked for a modern brand, with youthful visuals and a familiar voice. They wanted to start cool conversations in their niche and exploit the social aspect of sharing a pizza.
I wanted to reflect the passion they have for making great pizza with clean aesthetics, powerful colors, and mouth-watering photos to differentiate in a very crowded market.
They own now more than 4 venues and growing. I currently work with them as a brand consultant and a friend.
Fun fact: This brand asked for a mobile app that didn't get on production stage, but allowed me to work with a Canadian client with their app.
"The crunchier, tastier, cheesier club ever"
Synesthetic tasty colors.
Customizable pizza box.
A friendly logo.
We thought about a morphing logo (still waiting for the motion designer to make this happen)
Brand iconography.
Mouthwatering photo sessions, with a minimal pop style.
Client asked for a ridiculously simple pizza ordering app.
Some WhatsApp and Telegram Stickers.
0 likes · 47 views · Mar 24, 2022
A small company had a bold plan: Start with a solid brand, and franchise it, quickly.
