Overview.

Mindee is a toy-subscription platform that delivers curated Montessori-inspired play kits to children every month. The brand aims to blend education and play seamlessly, empowering parents to support developmental learning at home.

However, the previous website struggled with visual hierarchy, accessibility, and emotional engagement—key factors for a family-focused brand.

Objective: Redesign Mindee’s website to improve clarity, warmth, and conversion through a modern, playful, and educational UI.

Introduced modular sections (“How Mindee Works,” “Browse by Age,” “Why Parents Love Mindee”) to improve scannability and storytelling.

The final UI successfully captures Mindee’s mission—turning education into joyful discovery—through a design that’s not just beautiful, but purposeful.

Emotional connection: Warmer visuals and structured storytelling foster trust and engagement.

Scalable design system: Established a consistent visual identity applicable across future digital touchpoints—app, email, and ads.

Please share your thoughts and comments below thank you.

www.peterumeh.com