Identity design for Avoxy

Vladlena Pavlenko

Brand Designer
Packaging Designer
Social Media Marketer
Adobe Illustrator
Adobe Photoshop


AVOXY is a logistics company with a marketing strategy aimed at delighting its customers with positive emotions during their regular grocery shopping. Our goal is to bring smiles and encourage purchases.



The main character of the project

Servises: Logotype + color palette + fonts combination Packaging design (paper box, box for avocado, stickers) Marketing concept



Box design for avocado

At this stage of our collaboration, I have already designed a transportation box, packaging for a single avocado (box and label). We are gradually expanding our print materials and experimenting with new packaging forms.

Below, you can see photos of happy customers, as avocados are sold in the largest supermarket chain in Ukraine.



Stickers for avocado package

In the future, the company will be working on various products based on avocado pits and the entire fruit, and I'm already visualizing the packaging.


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