Identity design for Avoxy
Vladlena Pavlenko
AVOXY is a logistics company with a marketing strategy aimed at delighting its customers with positive emotions during their regular grocery shopping. Our goal is to bring smiles and encourage purchases.
The main character of the project
Servises:
Logotype + color palette + fonts combination
Packaging design (paper box, box for avocado, stickers)
Marketing concept
Box design for avocado
At this stage of our collaboration, I have already designed a transportation box, packaging for a single avocado (box and label). We are gradually expanding our print materials and experimenting with new packaging forms.
Below, you can see photos of happy customers, as avocados are sold in the largest supermarket chain in Ukraine.
Stickers for avocado package
In the future, the company will be working on various products based on avocado pits and the entire fruit, and I'm already visualizing the packaging.
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Posted Sep 15, 2023
A brand identity for the logistics company AVOXY, which captivates its customers with a positive tone of voice and packaging.
