Identity design for dog's clothes brand
Vladlena Pavlenko
Pet Cartel is a brand of clothing for stylish, confident dogs. The brand's name tells a story of dogs coming together in a community and creating their own world where dogs are equal to humans in rights and self-expression. They can be elegant, modern, fashionable, and boldly assert themselves. Wearing beautiful and comfortable clothing, they can be a little bit busy.
As the graphic designer for this project, my task was to convey the elegance, modernity, and boldness of the clothing style and create a unique pattern that would become one of the main distinctive features of the clothing. Additionally, I aimed to design creative and practical packaging and maintain harmony between the visual and verbal languages in all brand expressions.
Servises: Logotype + color palette + fonts combination Pattern for clothing design Packaging design (paper box, gift box, tag, bag) Social media design (highlights, stories and posts)
Detailed history of corporate identity design for dog's clothes brand.
