nōtem / brand design and packaging
Vladlena Pavlenko
Creative services: Brand identity design + packaging concept + labels design Brand "notem" is an environmentally conscious brand of aesthetic handmade candles. Candles composition is extremely simple and clean: coconut wax, fragrance and a wooden candle wick.
Our ultimate goal in creating a brand identity was to design packaging that would encourage customers to generate user-generated content (UGC) and share their experiences with the product on their social media platforms. This, in turn, would attract new customers and foster a sense of community.
Additionally, I have created a collection of labels for candles. The color of each scent is carefully selected to evoke its corresponding fragrance, resulting in a harmonious interplay of visual elements.
You can find more about this project here.
