nōtem / brand design and packaging

Vladlena Pavlenko

Brand Designer
Packaging Designer
Typographer
Adobe Illustrator
Adobe Photoshop
Creative services: Brand identity design + packaging concept + labels design Brand "notem" is an environmentally conscious brand of aesthetic handmade candles. Candles composition is extremely simple and clean: coconut wax, fragrance and a wooden candle wick.
The logo is smooth, rounded, cozy, and instills customer trust in the product.
The logo is smooth, rounded, cozy, and instills customer trust in the product.
Packaging design
Packaging design
Our ultimate goal in creating a brand identity was to design packaging that would encourage customers to generate user-generated content (UGC) and share their experiences with the product on their social media platforms. This, in turn, would attract new customers and foster a sense of community.
UGC photo
UGC photo
Additionally, I have created a collection of labels for candles. The color of each scent is carefully selected to evoke its corresponding fragrance, resulting in a harmonious interplay of visual elements.
Labels design
You can find more about this project here.
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