Earned Media & Influencer Launch for mōmi

mōmi, a new baby bottle brand, faced the challenge of breaking through parents’ loyalty to established baby brands in the highly competitive feeding category. With little brand awareness or media presence, they needed a strategy that would not only showcase their product but also tell their unique brand story.

To go beyond basic product pitching, I crafted a comprehensive strategy that highlighted mōmi's founder story and startup journey. I pitched local Charlotte, NC publications eager to spotlight a homegrown business, securing coverage that resonated deeply with the community. Additionally, I built relationships with lactation consultant influencers (IBCLCs) by hosting a virtual event to demo the product, answer questions, and earn their trust as key healthcare professionals. This personalized approach positioned mōmi as a trusted and innovative brand in the baby feeding space.

In just a few months, we secured meaningful local media coverage that told mōmi's brand story, elevating their presence in the Charlotte community. The virtual event earned the trust of IBCLCs and resulted in endorsements from healthcare professionals and lactation influencers, driving awareness and credibility for the brand.