babyark Influencer Campaign

babyark, a premium car seat brand, needed to build awareness and overcome parent loyalty to other established baby brands. With a high price point, they required a strategic approach to secure visibility and authentic engagement.

I leveraged the car seat’s premium value to negotiate unpaid, product-exchange collaborations with macro and elite influencers who typically charge high fees. By showcasing the product’s innovation and building strong relationships, I secured organic partnerships that provided in-feed reels and user-generated content (UGC) for babyark’s social channels.

Over 6 months, I secured 59 influencer features, generating 14.1M impressions and providing impactful UGC to amplify babyark’s organic presence—all without paying influencer fees. One creator’s Instagram Reel even went viral, earning over 1.2M likes, 3.4K comments, and 110K shares, significantly boosting awareness and engagement.