Mom Your Way Book Launch
The Challenge
When Yasmin Kaderali, CEO of Mommy’s Bliss, launched her book Mom Your Way, she had little to no online presence or media exposure. She needed strategic PR support to raise awareness and connect with her target audience of parents and caregivers.
My Approach
To build visibility, I developed a comprehensive PR strategy that included pitching national parenting publications, mom blogs, local San Francisco outlets, podcasts, and Instagram & TikTok mom influencers. We also sent samples to key media and influencers for organic, unpaid coverage.
The Results
Over 6 months working together, we secured 22 media placements across broadcast, print, online, newsletters, podcasts, and influencers, generating 9.5M impressions and earning $92,250 in ad value. This strategic campaign helped Yasmin establish a credible media presence and positioned her as a trusted voice in the parenting space.
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Posted Jan 9, 2025
Helped launch Yasmin Kaderali’s book "Mom Your Way" with 22 media placements, 9.5M impressions and $92K ad value, establishing her as a trusted parenting voice.
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Clients
Mommy's Bliss
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