VR Lens Lab wanted to vastly improve the customer experience by making it more pleasing to the eye, faster to load, and easier to use. They also desired to increase the visitor-to-customer ratio and reduce recurring questions for information already on their web shop. Additionally the custom fields needed extension for specific product options.

Downloading orders was incomplete and cumbersome with many participants doing manual steps in the order chain. Now many processes are automated and integrated with the lab's harvesting and tracking API. 

Product options, prescriptions and lens options have become complex with the addition of more specialized solutions. We've developed an algorithm to automate calculation and selection of manufacturing parameters. 

~ 43% => Faster Response Time

2.23x => Improved SEO Score

- 21% => Bounce Rate