Industry Tech/AI

Year 2023

Location London, UK

Category Product Research

Jobpedia.ai is an AI-powered job hunting platform that helps users discover, compare, and track job opportunities with intelligent matching tools.

Based on the market research / Kano Model, I developed a new brand direction and branding guidelines to better align Jobpedia with the Tech/AI market. The goal was to make the brand feel more intelligent, modern, and AI-driven, while reflecting the product positioning uncovered through the research.

Applying the new Brand System to the website helped turn Jobpedia’s positioning into a clear digital experience. The landing page created a stronger first impression, made the product feel more credible and AI-focused, and ensured the brand felt consistent from strategy to visual execution.

The brand system was extended into print and outdoor communication, bringing the same AI-inspired visual language into a real-world context. Displayed in London, the campaign helped Jobpedia promote its services with a recognizable look that stayed fully aligned with the website, brand guidelines, and overall identity.