Branding for OTA NORTH
Agneta Petruta
1 collaborator
Project Overview
Client
OTA NORTH
Industry
Performance Sportswear
Year
2026
Location
Stockholm, Sweden
Category
Brand Identity & Visual Direction
OTA NORTH is a premium performance sportswear brand built around movement, energy, and forward momentum. With a focused, confident identity, the brand transforms physical power into a clear visual language designed for what comes next.
The OTA NORTH identity is designed to grow beyond the logo. Its core elements expand into patterns, packaging and other brand applications, creating a flexible system that stays consistent while adapting across different formats.
The color palette was carefully selected to reflect OTA NORTH’s premium, northern character. Deep navy brings confidence and structure, while the lighter tones keep the identity clean, modern and easy to apply across the brand.
The identity was built to move beyond a single logo and become a complete visual world. Across product, communication and future brand touchpoints, it creates a recognizable presence that can grow with OTA NORTH while staying clear, consistent and distinctly its own.
Working on OTA NORTH was an opportunity to shape more than a visual identity. It was about building a strong foundation for a brand designed to evolve, expand and keep moving forward.
Working with Agneta and Cosmin was an absolute pleasure. They approached the OTA NORTH identity with care, precision, and a genuine understanding of the brand we wanted to build. They were thoughtful, receptive, and meticulous throughout the entire process, and the final result exceeded what I had imagined for the brand.
Astrid Lindström
Founder, OTA NORTH
Like this project
Posted Jul 28, 2026
A premium sportswear identity turning movement, energy and northern confidence into a bold, flexible brand system.
Likes
2
Views
18
Timeline
May 1, 2026 - Jun 30, 2026
Collaborators
