Improving retention rate in a redesigned grocery app

Neema Dania

0

UX Designer

Product Designer

UI Designer

Adobe XD

Figma

ProtoPie

Overview

FTH Daily is a subscription-based e-grocery app that regularly delivers groceries to users' homes.

Task

I evaluated the app highlighting the users' pain points and redesigned the app for a better user experience.

Role

I served as a product designer on this project.

Solution

Some problems encountered included unclear navigation, confusing elements, and inconsistency in design. These were the problems for which I found a solution. The solution included designing a more straightforward navigation system, prioritizing features by removing redundant ones, and ensuring consistency across the app.
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Posted May 29, 2023

I evaluated the FTH Daily app highlighting the users' pain points and redesigned the app for a better user experience.

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UX Designer

Product Designer

UI Designer

Adobe XD

Figma

ProtoPie

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