Redesign of a SaaS Social Media App

Indiefact is a microblogging platform that serves the community in India. They have a no-follower model and give voice to ordinary people instead of influencers.

The goal was to rethink the user experience of the Indiefact app and redesign the user interface to better align with the company's vision and the users' needs.

I was the only designer on this project, working with a product manager and developers.

After research, I discovered some problems, including a cluttered interface, lack of user engagement, and inconsistency in design. These were the major problems I went about trying to solve. The solutions included enhancing the product's main features, which are the community feature, the search feature, create post feature, the super thread feature, and the onboarding feature. It also included a consistent design across the platform.