Kobo is a vibrant fruit

Kobo is a vibrant fruit beverage brand designed to bring energy, flavor, and fun to the functional drinks category. The packaging system uses oversized typography, bold color blocking, and expressive fruit-led graphics to create instant shelf impact and strong brand recognition across a growing portfolio of flavors. Inspired by contemporary youth culture and convenience retail, the identity prioritizes visibility, memorability, and easy flavor navigation while maintaining a cohesive brand architecture. The result is a highly scalable packaging system that transforms everyday fruit beverages into a playful, personality-driven brand experience that stands out in crowded retail environments.

Services: Brand Identity, Packaging Design, Packaging Architecture, Visual Identity System, Art Direction

Industry: Food & Beverage, Functional Drinks, Soft Drinks, CPG

Tags: Beverage Packaging, Drink Packaging, Packaging Design, Brand Identity, CPG Design, FMCG Branding, Consumer Packaged Goods, Product Packaging, Retail Packaging, Visual Identity, Food & Beverage Branding, DTC Branding