Campaign Focus Metric Result Ad Spend Managed Weekly Meta Ad Spend $70K+ (kr740K+) Scale Impressions 5.5M+ Reach Accounts Reached 2.5M+ Production UGC Pieces Sourced in 1 Week 50 Accounts Meta Ad Accounts Managed 5

Nordband had no UGC pipeline, and ad fatigue was killing performance on their winning product—the "Don't Let the Hard Days Win" bracelet. They needed to scale spend profitably, but the creative couldn't keep up.

I built the UGC pipeline from scratch, running a seeding sprint to source 50 UGC pieces in one week. I vetted creators myself, reviewed proposals, and selected the strongest fits—no agency involved.

To fight ad fatigue, I changed the creative angle rather than the product. Instead of one generic message, I tested multiple relationship angles: "gifted by my boyfriend," "from my mom," "from my best friend." I also tested formats—voiceover, text-only, and storytelling—while making sure the product appeared in the first 3 seconds.

I wrote and iterated every UGC brief myself, using ad performance data to update the hooks, talking points, and creative direction as the campaign scaled. The winning formats were POVs and storytelling videos.

I built Nordband’s UGC pipeline from scratch, running a seeding sprint that sourced 50 UGC pieces in one week and vetting every creator myself.

To fight ad fatigue on the winning “Don’t Let the Hard Days Win” bracelet, I tested multiple relationship angles (boyfriend, mom, best friend) and formats like voiceover, text-only, and storytelling.

I wrote and iterated every UGC brief based on ad performance data, ensuring the product appeared in the first 3 seconds and that winning formats (POVs and storytelling) were scaled.

My creative strategy supported $70K+ in weekly Meta ad spend across 5 accounts, driving 5.5M+ impressions and 2.5M+ reach.

I reversed ad fatigue, improved click-through rate, and helped the brand scale spend profitably without losing efficiency.

Scaled weekly Meta ad spend to $70K+ across 5 accounts.

Achieved 5.5M+ impressions and 2.5M+ reach.

Sourced 50 UGC pieces in one week via a seeding sprint.

Reversed ad fatigue by testing multiple angles and formats.

Improved click-through rate by refreshing the winning creative.