Aroppo Affiliate Micro Creator Campaign
Bertha Edson
Verified
Aroppo × Affiliate Micro Creator Campaign
Turning opportunity discovery into a creator-led acquisition channel
📌 THE SETUP
Client: Aroppo (Devon Bulgin, Founder)
The Test: Can micro-creators drive measurable product action?
Devon Bulgin hired me to build an affiliate creator program from scratch. Instead of pitching the platform, we built content around what the audience actually wanted: finding grants, hackathons, and opportunities. This campaign settled the micro vs. macro debate—proving micro-creators can drive full-funnel user acquisition, not just views.
📊 THE IMPACT (Full-Funnel Performance Table)
The visual flow: 19.5K Views → 976 LP Views → 95Accounts → 251 Saves
Funnel Stage Metric Result Top of Funnel Creator Views 19,496 Middle of Funnel Landing Page Views 976 Conversion Accounts Created 95Product Action Opportunities Saved 251 Efficiency Visitor-to-Sign-Up Rate ~7%
Creator Verticals: Education, entrepreneurship, technology, productivity, career, design, developers and creator communities
Affiliate Model: Unique creator codes + 20% off annual subscription
Scope
Full affiliate creator strategy,
Creator research,
list building & vetting,
Creator outreach & recruitment,
Affiliate code coordination,
Creator relationship management,
Campaign tracking & reporting, Website performance analysis
🧠 STRATEGY & EXECUTION
Instead of pitching a platform, we built the content around the actual opportunities (grants, hackathons, competitions). Structured as an affiliate program with unique creator codes and a 20% audience discount, this turned creators into measurable acquisition channels rather than just reach generators.
We recruited micro-creators based on audience fit and engagement—not vanity metrics. Briefs provided clear direction on messaging, affiliate CTAs, and codes, but left room for native execution. This kept the content authentic while still driving full-funnel action.
Work in Action
RESULTS DASHBOARD
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01 — Affiliate Campaign Strategy
Built the campaign framework around Aroppo's opportunity-discovery positioning.
This covered creator selection, content angles, affiliate positioning, unique codes, the 20% annual discount, campaign structure and measurement.
02 — Creator Research & List Building
list from MY FAVE TOOL MODASH..
Built and vetted a creator pool across relevant education, tech, career, entrepreneurship, productivity and creator communities.
Activated creators:
Mary · Grace · Will · Ruth · Sans · Helen
Selection focused on audience fit and content potential, not follower count alone.
03 — Creator Outreach & Recruitment
Managed outreach from prospecting through activation.
Creators were introduced to the affiliate opportunity, given the campaign details, and onboarded with their individual affiliate codes.
04 — Affiliate Offer
Every activated creator received a unique code.
Audience incentive: 20% OFF an annual Aroppo subscription
This gave creators a simple CTA while giving audiences a concrete reason to take the next step.
05 — Creator Briefs
Developed briefs combining:
Opportunity-led hooks, Aroppo positioning, Key talking points, Affiliate CTA, Unique creator code, 20% annual discount, 20% annual discount, Creative freedom
06 — Creator Content
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Creator links:
Grace — https://vm.tiktok.com/ZN8LFHXta/
The six micro creators generated 19,496 tracked views.
07- REPORTING
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The campaign didn't stop at TikTok.
I tracked what happened after people clicked through:
19.5K+
Creator views
↓
576
Landing-page views
↓
64
Accounts created
↓
251
Opportunities saved
~7%
Visitor-to-sign-up conversion
This gave us a clearer picture of whether creator attention was translating into meaningful product activity.
08 — Optimization & Next Opportunity
The campaign created the foundation for a longer-term affiliate program.
The next step is to identify creators who combine:
Strong content performance + qualified traffic + conversions
Those creators can then be developed into repeat partners through additional opportunity-led content, recurring campaigns and stronger affiliate incentives.
Campaign Takeaway
The campaign moved Aroppo beyond:
“Pay creators to post.”
Instead, it created a system where creators had:
A reason to promote → a unique code → an audience incentive → measurable results.
For Aroppo, that meant more than awareness.
It created an initial creator acquisition framework with a tested creator pool, content angles, performance benchmarks and a structure that can be optimized and scaled.
Creator content became more than reach.
It became a measurable path to acquisition.
Like this project
What the client had to say
Bertha is a pleasure to work with! Super professional and works around the clock to help you achieve your vision. She kept the project on track and helped with my startup's initial growth. I highly recommend her.
Devon Bulgin, Speed&Inertia, LLC
Aug 25, 2026, Client
Posted Sep 23, 2026
Developed and executed an affiliate campaign for Aroppo using micro creators to drive platform sign-ups.
Likes
1
Views
8
Timeline
Jul 16, 2026 - Aug 25, 2026
Clients
Speed&Inertia, LLC
