Creating sustainable growth redesigning a website

Parlezvsfr helps people learn french language through culture and politics, using everyday vocab as well as tests, quizzes, and games.Since its launch in 2020, the business has transitioned from providing online conversational classes to prioritising a newsletter format. Throughout the years, the community has continued to grow, along with increased engagement, while the website has remained unchanged since the business started.

Starting the design process with UX research like competitor analysis, data analysis, personae.

I developed a new UI concept still aligned with the brand identify and making sure to keep it simple, up-to-date and elegant. I focused on the readability of the text due to its length on some menus and to the user wild age spectrum.

I created a Design System on Figma, making sure not to deviate much from Tailwind principles in order to remove any unnecessary complexity for developers. Design system that I organised following the conventions. I also created user-centric UX solutions, creating user-friendly interface for users from 15 year old to 62, including only the essential smooth micro animation, for a practical and delightful experience.