UX UI Audit to Improve the SEO of a website
Clémence Design + Code
STP (Spanish Tutoring with professionals) is a small business fairly new to the market, which wants to improve its SEO ranking as well as its user interface.
I performed an exhaustive UX-UI audit including SEO and content strategy analysis on STP website. For a comprehensive and complete analysis, I divided the audit in 3 part, studying the :
Layout and content (Evaluation the content, the user flow and design patterns)
Test (Evaluating the accessibility and technical performances)
Systems (Navigation and Design)
Here is an overview of the Layout and content analysis output
Full analysis is only available upon request. Client meeting.
Here is an overview of the Test evaluation output
Test performes with Browser Stack
Test made with Page speed and Semrush
Test performed with Semrush
Here is the overview of the Systems evaluations
And here are the main recommandations based on the Audit.
Next steps
Following the Audit, I submitted 2 plans to the clients. A short terms plan consisting of quick and easy fixes, improving the user experience and SEO best pratices for natural referencing.
And a long time plan
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Posted Mar 14, 2025
STP (Spanish Tutoring with professionals) is a small business fairly new to the market, which wants to improve its SEO. I performed an exhaustive UX-UI audit.
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Timeline
Jan 13, 2025 - Jan 17, 2025
