A small, passionate jelly producer Ritual Chew Gummies dedicated to quality and natural ingredients. They use only freshly squeezed juice with pulp, ensuring their products are not just healthy but also bursting with the authentic, rich flavors of fresh fruits and berries. By prioritizing natural goodness over artificial additives, they deliver a product that stands out for its vibrant taste and commitment to wholesome quality.

Ritual Chew is a new business entering the highly competitive snack and confectionery market.

Budget constraints limit expensive marketing campaigns.

The challenge was to stand out on shelves and create a memorable identity without overspending.

Focused on bold, visually striking packaging with a rebellious tone to immediately grab attention.

Designed unique character-driven branding that appeals to younger, adventurous audiences who value individuality and novelty.

Leveraged vibrant colors and playful storytelling to make the product irresistible and build emotional connections with consumers.

Shelf Impact: Bright, saturated colors and dynamic typography immediately draw attention in retail settings, helping the product stand out in crowded environments.

Character Branding: Unique, bold characters create a recognizable brand identity, making it easier for customers to remember and recommend the product.

Target Audience Fit: Design speaks to Gen Z and Millennials who value creativity, humor, and unconventional branding.

Yellow: Associated with energy, optimism, and fun, stimulating appetite.

Pink & Red: Create excitement and urgency, triggering impulse buying.

Neon Green & Blue: Suggest innovation and adventure, appealing to trendsetters.

Storytelling: Each flavor tells a story, creating an emotional connection and fostering curiosity. Consumers are more likely to try products that feel "personal" or "fun."

I created these character concepts inspired by neo-psychedelic aesthetics, 70s pop art, and modern comics. The bold colors, dynamic forms, and rebellious nature of each character convey energy, playfulness, and a touch of aggression. My goal was to make every character tell a unique story and build a provocative yet memorable visual identity.