This branding project focuses on establishing a memorable visual identity for “Someone Else’s Pants,” a hypothetical creative agency. The primary challenge was to create a logo and brand identity that would not only stand out but also resonate with an audience attracted to unique, unconventional art styles. This agency embodies a fun, slightly rebellious spirit, aiming to appeal to clients who value creativity, boldness, and a sense of humor.

• Pixelated designs: Retro-inspired visuals with sharp edges and vibrant colors.

• Punk elements: Gritty textures, edgy themes, and chaotic compositions.

• Comic influence: Speech bubbles, action lines, and dynamic layouts for storytelling

I think all these illustrations are simply too good not to be used as merch

Explanation: Fluid Pop Art is a contemporary style that blends the vibrant colors and bold aesthetics of classic Pop Art with the organic, dynamic forms of fluid art. This style breaks away from the rigid, structured visuals of traditional Pop Art by introducing flowing shapes, glossy textures, and a sense of movement that feels alive and evolving.

Key characteristics include:

Bright, saturated colors: Often inspired by the playful palettes of Pop Art.

Organic, fluid shapes: Representing the movement and unpredictability of liquid forms.

Glossy or shiny textures: Giving a modern, high-tech finish.

A mix of abstraction and recognizability: Some elements might be abstract, while others are clearly inspired by real-world objects or icons

– a graphic style combining bold, vibrant colors, vintage comic textures, simplified illustrations, and a playful, ironic approach. It draws inspiration from mid-20th-century advertising and illustrations, delivering a sense of fun and visual boldness

Influence of Japanese Painting (Nihonga): Clean and soft forms. Simplicity and minimalism in the color palette. Composition emphasizing balance and negative space.

Surrealistic Elements: Unrealistic combinations of characters and objects. A focus on fantasy and interpretation.